Journal
Essays from the team building the operating system.
On organisational memory, agentic architectures, and the shape of software in the second half of this decade.
ThesisApr 3, 2025
From chatbot to operating system: the evolution every business will go through.
The chatbot era is ending. What comes next is a full operating system for how work gets done — and it changes every layer of the stack.
7 min read
Field notesMar 28, 2025
How a sales team cut sixty per cent of admin work with agentic automation.
A fifteen-person SaaS sales team replaced manual CRM updates, follow-up drafts, and meeting prep with Fielded agents. Here is what happened.
6 min read
ProductMar 20, 2025
The five layers of organisational memory — and why most AI ignores four of them.
Working memory, session memory, long-term memory, departmental memory, cross-organisational insight. Most AI only knows the first.
8 min read
ThesisMar 12, 2025
What 'proactive AI' actually means — and why it changes everything.
Proactive AI is not a marketing phrase. It is a shift in how software relates to human work. Here is the technical and strategic reality.
5 min read